Blake Shelton, Keith Urban, & Taylor Sheridan Search For The Next Great Musical Act On The Road

Music fans will get a behind-the-scenes look into the “gritty and unforgiving life of a touring musician” with CBS’s The Road.

Country icons Blake Shelton and Keith Urban have teamed up for the new reality series which will follow twelve aspiring musicians as they perform around the country and find out if they are cut out for the life of a country artist.

Urban and Shelton will serve as executive producers alongside media magnate Taylor Sheridan, best known for the Yellowstone franchise.

What is Gretchen Wilson’s role?

The “Redneck Woman” Gretchen Wilson will serve as the show’s “tour manager.” In this role, she will offer support and guidance to the contestants, “ensuring the tour’s success while sharing her own expertise and experiences on the road as a touring artist.”

Wilson called the opportunity a “highlight of my career,” and added:

“Stepping into the role of ‘tour manager’ for THE ROAD has allowed me to take everything I’ve learned over all of my years of touring and pour it right back into these emerging musicians.“

Gretchen Wilson to join Keith Urban and Blake Shelton on “The Road” (credit: CBS)

Will other country stars be involved?

Throught the season, varous country stars including Jordan Davis, Little Big Town’s Karen Fairchild, Dustin Lynch, TJ and John Osborne of Brothers Osborne will appear as special guest mentors.

Who are the contestants?

The complete list of conteststants was announced in June. Meet them below!

Adam Sanders – Lake City, Florida
Billie Jo Jones – Emory, Texas
Blaine Bailey – Tahlequah, Oklahoma
Briana Adams – Winchester, Texas
Britnee Kellogg – Anthem, Arizona
Cassidy Daniels – Marion, North Carolina
Channing Wilson – LaFayette, Georgia
Cody Hibbard – Adair, Oklahoma
Forrest McCurren – Jefferson City, Missouri
Jenny Tolman – Nashville, Tennessee
Jon Wood – Wake Forest, North Carolina
Olivia Harms – Canby, Oregon

How does voting work?

Each week, the contestants will perform in a different U.S. city as openers for Keith Urban. They must “win over the audience” in order to advance to the next round of competition.

To showcase their full scope of artistry, competitors will perform their original songs. The crowd will vote in real time who stays, and who goes home.

What will the winner receive?

The champion of The Road will receive a grand prize of $250,000 and a recording contract.

(L-R) Blaine Bailey, Cody Hibbard, Forrest McCurren, Adam Sanders, Jon Wood, Gretchen Wilson, Olivia Harms, Britnee Kellogg, Billie Jo Jones, Jenny Tolman, Cassidy Daniels and Briana Adams attend the premiere of “The Road” in Nashville, Tennessee. (Photo by John Shearer/Getty Images for CBS)

How can I watch The Road?

The Road premieres this Sunday, October 19th, and will air every Sunday at 9/8c on CBS. The show will also be available for streaming on Paramount+.

See the official trailer for The Road on CBS below!