Meghan Markle Hints at Next Product Launch from Her As Ever Brand

Meghan Markle in a photo shared to As ever’s Instagram on Jan. 26, 2025.Credit : As Ever/Instagram

 

It may still be January, but Meghan Markle is getting ready for Valentine’s Day.

The Duchess of Sussex’s As ever brand shared the “first launch of our Valentine’s Day Collection” on Jan. 27, announcing via Instagram that strawberry and raspberry-flavored fruit spreads were now available. The social media video showed hands unwrapping a box with a red ribbon.

Hinting at her own plans for the holiday, the post was captioned, “Thoughtfully made for sharing, gifting and slow mornings at home with loved ones.”

Last year for Valentine’s Day, Meghan shared a look at a holiday-themed breakfast with Prince Archie and Princess Lilibet on Instagram. Set to “L-O-V-E” by Nat King Cole, the video showed Meghan slicing strawberries into heart shapes and arranging them on a red bagel with pink spread, in addition to red and pink decorations around the house.

She spent the holiday in 2025 away from Prince Harry, who was in Canada for the Invictus Games’ first winter edition while she was “back home taking care of our babies.” However, Meghan shared a sweet tribute to her husband on Instagram, including a black-and-white photo of them sharing a kiss.

Meghan’s latest launch also traces back to her very first lifestyle venture. Before rebranding to As ever, the Duchess of Sussex gifted jars of limited edition strawberry jam featuring the American Riviera Orchard logo to several famous faces, including Mindy Kaling, Chrissy Teigen and Kris Jenner in 2024.

Meghan previously shared videos of her making fruit spread in her kitchen, at the beginning of her lifestyle brand “adventure.”

The As ever update came after Meghan seemingly teased an upcoming product launch with a post on her brand’s Instagram page.

On Jan. 26, the As ever account shared a grid of eight pictures around a video of what appeared to be Meghan’s hand removing a strawberry from a silver platter with As ever’s signature jam, white roses and a croissant. The strawberry was then returned to the plate, with a bite missing.

“Tomorrow, we revisit something sweet. One flavor worth the wait. Another worth returning for,” the caption read. “Sign up so you don’t miss it 💌”

The Instagram carousel then rolled to show some of the photos, including a new black-and-white shot of Meghan laughing and holding a bouquet of balloons.

Meghan Markle Hints at Next Product Launch from Her As Ever Brand

Meghan Markle in a photo shared to As ever’s Instagram on Jan. 26, 2025.As Ever/Instagram

Other pictures included a gold button that said “Press for Jam” and a spread with chocolate, bubbly, berries and red roses, plus closeup pictures of As ever’s symbolic logo on an envelope seal and a red rose.

A slide shared to As ever’s Instagram Stories also shared timing.

“Tue, 27 Jan, 09:00 PT,” said text below the photo of the “Press for Jam” button, perhaps a riff on the similar “Press for Champagne” decoration.

Meghan Markle Hints at Next Product Launch from Her As Ever Brand

As ever’s Instagram Stories on Jan. 26, 2025.As Ever/Instagram

The Duchess of Sussex launched As ever in March 2025 as a curated line of shelf-stable food products, including jams, teas, cookie mix and flower sprinkles. It has since expanded to include wines, candles and most recently, a leather bookmark.

Exclusively speaking to PEOPLE about her lifestyle line in March 2025, Meghan reflected on founding As ever and her role in shaping it.

“I see myself as an entrepreneur and a female founder, and if the brand ends up influential, then that’s great,” she said.