Fans are buzzing after spotting what they believe is a subtle cameo from Lewis Hamilton in Kim Kardashian‘s latest Instagram video, shared on February 9, 2026—just one day after the pair made their high-profile relationship debut at Super Bowl LX on February 8.

The video features Kim, 45, attempting the viral “Titanic Challenge”—a playful TikTok trend inspired by the iconic bow scene from the 1997 film Titanic, where one person lies on their back while their partner helps them flip and balance on their thighs and hips. Kim enlisted sisters Khloé Kardashian, 41, and Kylie Jenner, 28, for the hilarious group effort, resulting in multiple failed attempts filled with laughter and tumbles.

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While the focus stays on the sisters’ acrobatic mishaps—Kim arching backward in a black bodysuit, Khloé struggling to lift her, and Kylie cheering from the side—fans quickly zeroed in on the background audio. Multiple voices laugh and offer encouragement, but one male voice with a distinct British accent stands out, shouting phrases like “push away, push away” as Kim attempts the move before collapsing in giggles.

Social media erupted with speculation. “We all heard Lewis Hamilton’s voice in the background right?” one commenter wrote under Kim’s post, garnering thousands of likes. Another fan noted, “Am I the only one who can hear Lewis’s laugh?” Comments flooded in across platforms, with users convinced the supportive shouts belonged to the seven-time F1 world champion, now 41 and racing for Ferrari.

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The timing fueled the frenzy. Just 24 hours earlier, Kim and Hamilton were spotted side-by-side in a VIP suite at the Super Bowl in Santa Clara, California. The couple, who have been friends for over a decade, coordinated in sleek black outfits—Hamilton in a hooded jacket and Kim in a fur-trimmed ensemble—smiling and chatting throughout the game. Their appearance marked the first public confirmation of the romance, following weeks of rumors sparked by joint trips to Aspen, the Cotswolds, and Paris.

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Insiders describe the relationship as moving quickly but naturally. Sources told outlets like People and TMZ that Hamilton was present during the family hangout filmed for the Titanic video, offering encouragement as Kim and her sisters attempted the challenge in what appears to be Kim’s Hidden Hills home. “Lewis shouting advice to push off and away” during one failed lift caught fans’ attention, with many calling it a sweet sign he’s already integrating into the Kardashian-Jenner circle.

Khloé and Kylie have reportedly given their stamp of approval, with family sources noting the sisters “adore” Hamilton. The video’s lighthearted chaos—sisters in casual athleisure, tumbling amid laughter—contrasts the high-stakes glamour of their Super Bowl outing, yet it underscores the couple’s comfort blending personal and public moments.

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Neither Kim nor Hamilton has directly addressed the voice speculation or the video, maintaining privacy amid the whirlwind attention. However, the incident has only amplified excitement about their romance. Fans see it as a natural progression: from long-time platonic friends to a couple now sharing family time.

As Hamilton prepares for the upcoming F1 season and Kim balances her SKIMS empire with motherhood to her four children, this viral moment suggests their bond is deepening fast. Whether it’s his laugh, his advice, or simply his presence, the “appearance” has fans convinced Lewis is already part of the Kardashian family fun.