Meghan Markle removes black and white profile picture on social media after 15 months

The Duchess of Sussex made her return to Instagram in January 2025

Meghan Markle has updated her Instagram profile picture for the first time since launching her account in January last year.

The Duchess of Sussex’s new colourised profile image shows Meghan wearing a white T-shirt and grey trousers, seated casually on a chair, with flowers, biscuits and candles arranged in the background.

 

These items are most likely a nod to the duchess’s lifestyle brand, As Ever, which launched in April 2025.

As Ever, a lifestyle brand created by Meghan, sells curated home, kitchen, and food products focused on hosting and everyday luxury.

Key products include fruit spreads, wildflower honey, herbal teas, baking mixes, and home goods such as candles.

A black-and-white photograph of Meghan previously served as her profile image, with the shot taken by Jake Rosenberg, her friend of 10 years.

The Duchess of Sussex made her return to Instagram in January 2025, adopting the handle @meghan after years away from personal social media.

Mr Rosenberg marked the occasion at the time by writing: “Welcome back @meghan ! Always love capturing these moments together – What a way to start the year!”

\u200bMeghan Markle

Meghan Markle has removed her black and white profile picture on social media after 15 months

 | GETTY

Meghan’s new profile picture coincided with a video post by As Ever, showing the duchess eating raspberries, reading books and arranging flowers.

The caption read: “Welcome to the World of As ever.

“What began with fruit from Meghan’s garden, simmered into preserves in her home kitchen, has inspired our curated collections to bring surprise and delight to your everyday.”

Meghan’s debut post last year featured a video captured by Prince Harry at a public beach close to the Sussexes’ Montecito residence.

Meghan Markle

Meghan Markle’s new profile picture is a colourised image with As Ever items in the background

 | INSTAGRAM: MEGHAN

The footage showed the duchess running barefoot towards the shoreline before inscribing 2025 into the sand.

Prior to her marriage to Prince Harry, the duchess had operated under the handle @meghanmarkle, which she subsequently closed.

The couple then established @sussexroyal together in April 2019, though they ceased posting to that joint account in March 2020.

The return to social media had been telegraphed years earlier.

Meghan Markle

Meghan Markle used to have a black-and-white profile picture taken by Jake Rosenberg

 | INSTAGRAM: MEGHAN

During an August 2022 interview with The Cut, journalist Allison P. Davis reported that Meghan, with “her eyes alight and devilish,” declared: “I’m getting back on Instagram.”

The duchess’s entrepreneurial ventures have also evolved during this period.

She initially returned to the digital sphere in March 2024 through a lifestyle brand called American Riviera Orchard, complete with its own website at americanriviera.com and a dedicated Instagram presence at @americanrivieraorchard.

However, the venture underwent a significant transformation, with the brand being renamed As Ever.

This reimagined enterprise officially debuted in April 2025, marking a fresh chapter in Meghan’s business endeavours alongside her renewed personal social media presence.