Britain is buzzing with debate after Pete Wicks, the tattooed former The Only Way Is Essex star, was announced as the new face of a major primetime television show. While some fans hail him as a “worthy successor” to the late Paul O’Grady, others are expressing strong disapproval, questioning whether Wicks has what it takes to fill such big shoes.

Social media erupted almost immediately. Critics slammed the choice, posting comments like, “He’s no Paul O’Grady — and he never will be!” and “This is a total mismatch. O’Grady had heart, charm, and decades of experience — Wicks is just reality TV.” Antifans argue that the former reality star lacks the sensitivity and credibility needed for a role that resonates so deeply with audiences, particularly in shows involving animals, charities, or human-interest stories.

Yet, not everyone agrees. Supporters of Wicks have been quick to defend him, praising his “honest and heartfelt approach” and pointing out that he brings a fresh perspective to primetime television. Some argue that television needs new energy and that Wicks’ popularity could attract a younger audience while continuing O’Grady’s legacy in a modern way. “He may not be Paul, but he has his own charm,” wrote one fan.

Industry insiders suggest that the controversy is partly fueled by the public’s emotional attachment to O’Grady, who was beloved for decades. Replacing such an iconic figure is never easy, and any successor is likely to face scrutiny. For Wicks, the challenge will be proving that he can honor O’Grady’s legacy while carving out his own identity.

Producers of the show have remained largely silent, letting the audience debate whether the choice was inspired or misguided. Meanwhile, Wicks has yet to make a detailed public statement about his new role, leaving speculation and social media chatter to dominate the conversation.

One thing is certain: whether loved or criticized, Pete Wicks has thrust himself into the spotlight, and all eyes will be on his performance as he steps into what many consider a near-impossible role to fill.