The Duchess of Sussex expands her lifestyle brand with her first product drop of the year

Meghan Markle, Duchess of Sussex, As Ever, Fell Asleep Here Leather Bookmark

(Left) Megghan Markle on April 23, 2025; (Right) As ever’s Fell Asleep Here Leather Bookmark.Credit : Jemal Countess/Getty; As Ever

Meghan Markle is kicking off 2026 by expanding her As ever brand.

On Jan. 13, the Duchess of Sussex’s lifestyle line unveiled its debut into a new product category, debuting a limited-edition leather bookmark she designed herself alongside a bundled “Moment to Unwind” set. The release marks her first product drop of the year after a period of behind-the-scenes change for both her brand and her broader business operation.

The bookmark — stamped in gold with the words “Fell asleep here” in Meghan’s signature handwriting — is handmade from sustainably sourced, vegetable-tanned leather and priced at $18. Measuring at 2.75 by 1.5 inches, the bookmark is produced in the U.K., a quiet nod to a chapter of life the Duke and Duchess of Sussex once lived before stepping back from their royal roles in 2020. They now live in Montecito, California, with their children, Prince Archie, 6, and Princess Lilibet, 4.

The bookmark appeared to be sold out 10 minutes after it launched on As ever’s website.

Launched in 2025 as a curated collection of shelf-stable food items, As ever has since expanded to include wine, candles and collaborative releases that have repeatedly sold out. The new bookmark also nods to Meghan’s longtime interest in calligraphy — a skill she once pursued professionally — and features the brand’s logo, which she has previously described as a personal symbol tied to her relationship with Prince Harry.

As Ever, Fell Asleep Here Leather Bookmark

As ever’s Fell Asleep Here Leather Bookmark.As Ever

Also launched on Jan. 13, the “Moment to Unwind” set ($64) bundles the new bookmark with peppermint tea and sage honey with honeycomb, positioning the drop as a quiet-luxury offering inspired by “Meghan’s take on starting the new year off right.”

Promotional imagery shows the bookmark tucked into a copy of The Boy, the Mole, the Fox and the Horse by British author Charlie Mackesy, reinforcing the reflective tone Meghan teased ahead of the launch. “For the chapters you want to savor most,” she wrote on Instagram.

As Ever, Fell Asleep Here Leather Bookmark

As ever’s Fell Asleep Here Leather Bookmark.As Ever

The release arrives after a busy and transitional end to 2025 for the Duke and Duchess of Sussex. Late last year, their global PR chief Meredith Maines exited her role, prompting a reshuffling of communications as Meghan continues to steer As ever’s growth. The couple also revamped their philanthropic operation, rebranding the Archewell Foundation under a new name as part of a broader reset.

Meghan capped off the year with her Netflix holiday special — but there’s been no word yet on a third season of her series, With Love, Meghan — suggesting that, at least for now, she’s leaning into the more tangible side of her portfolio and building on the steady success of As ever’s product lines.

Speaking to PEOPLE about her lifestyle line in March 2025, Meghan reflected on As ever and her view on shaping it.

“I see myself as an entrepreneur and a female founder, and if the brand ends up influential, then that’s great,” she said.