LOVN, known online as @thislovn, shared a celebratory message following the announcement of his signing with Mavin Records. The artist expressed gratitude to fans and Don Jazzy for helping make his long-held dream a reality.
Don Jazzy also shared a note praising the Mavin academy and its focus on developing talent. He described LOVN as a hardworking and prepared artist, highlighting the singer’s history on talent shows and consistent public efforts. The post emphasized the importance of social media for emerging artists, noting that showcasing talent online is crucial to reaching wider audiences.

LOVN’s Instagram post included a link to his new single, “Sorry I’m Busy,” and thanked supporters for their encouragement. Fans and radio accounts quickly began sharing the announcement and song link, reflecting strong interest in fresh voices in the Afrobeat scene.
This signing provides LOVN with platform credibility and increased exposure, as Mavin’s reach can place his music on playlists and radio rotations. The label has a strong track record of developing breakout Afrobeat stars, and industry observers expect a promotional push across streaming platforms and social channels.
The public response has been overwhelmingly positive, with several DJs and influencers sharing the news online. Fans are already urging support through streaming and voting to help the new artist grow.
LOVN and Mavin Records now embark on their public partnership, with the focus on releasing new material and building his presence in the music industry. For now, listeners can stream “Sorry I’m Busy” and follow the development of this promising new act.
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