PR lessons from Meghan: As Ever makes a strategic ...

PR lessons from Meghan: As Ever makes a strategic move, drawing attention from millions of consumers following the 8th wedding anniversary of the British Royal Family’s most controversial couple

Prince Harry and Meghan Markle on their May 19, 2018 wedding day in Windsor; Signature Candle No. 519 from Meghan Markle’s As ever brand.Credit : Aaron Chown/WPA Pool/Getty; Courtesy of As Ever

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Meghan Markle’s As ever brand highlighted its wedding-inspired candle to mark her and Prince Harry’s eighth anniversary
The candle, named for their May 19 wedding date, features notes of Moroccan mint, cardamom, and tea leaves
The couple celebrated their anniversary at home alongside their children with a meaningful cake and a symbolic gift

Meghan Markle’s As ever brand gave a nod to her royal wedding anniversary with Prince Harry by spotlighting one particularly meaningful product.

The Duke and Duchess of Sussex celebrated their eighth wedding anniversary on May 19 and Meghan’s lifestyle brand marked the occasion by promoting its Signature Candle No. 519 — a candle inspired by the couple’s 2018 royal wedding day.

“The feeling of warm sunshine and blue skies, surrounded by love and laughter. Celebrating 8 years of our founder @meghan and Prince Harry’s love story 💌,” the brand captioned an Instagram post featuring two sentimental images.

The carousel opened with an iconic aerial photo of Harry, 41, and Meghan, 44, riding through Windsor in a carriage following their May 19, 2018 wedding, and concluded with a shot of the Signature Candle No. 519 from As ever.

“Our signature scent. Modern and elegant. Love at first light. The feeling of warm sunshine and blue skies, surrounded by love and laughter; this signature candle is inspired by the ease and joy of a day that holds Meghan’s most cherished memories — her wedding day, May 19th,” text over the slide read as the candle burned beside a bouquet of white flowers.”

The candle’s name is a tribute to Prince Harry and Meghan’s May 19 wedding date, with “519” serving as shorthand for the anniversary. The product was launched as part of the inaugural holiday collection from Meghan’s As ever brand in October 2025 and currently retails for $64.

The candle features notes of Moroccan mint, cardamom, and tea leaves and is one of several available from As ever. The brand’s other candles are inspired by Meghan’s Aug. 4 birthday and the birthdays of her children, Prince Archie, 7, and Princess Lilibet, 4.

The Duchess of Sussex unveiled As ever as a curated line of shelf-stable food products in the spring of 2025 and the venture has since expanded to include wines, candles, bookmarks and most recently, a High Camp Supply flower collaboration.

An Instagram post from As ever on May 19, 2026.As Ever/Instagram

Exclusively speaking to PEOPLE in March 2025, Meghan specified that she didn’t identify as an influencer when she created the company.

“I see myself as an entrepreneur and a female founder, and if the brand ends up influential, then that’s great,” she told PEOPLE at the time.

The Duchess of Sussex appeared to light her own royal wedding-inspired candle at home on May 19, as she and Prince Harry rang in their eighth anniversary with their children.

In footage shared to Meghan’s Instagram Stories on Tuesday, Harry, Archie and Lilibet serenaded the Duchess of Sussex with “Happy anniversary Mama and Papa” as Harry carried out a cake similar to what was served at the couple’s 2018 royal wedding reception.

Harry also surprised Meghan with a bronze sculpture of two cuddling penguins — a nod both to the couple’s penguin costumes at their secret 2017 engagement party and the traditional bronze gift marking eight years of marriage.

Glowing on a table inside their California home was what appeared to be a white candle from Meghan’s As ever line, seemingly the same Signature Candle No. 519 inspired by the couple’s wedding day.

Meghan Markle’s Instagram Stories on May 19, 2026.Meghan, Duchess of Sussex/Instagram

Prince Harry and Meghan married in a fairytale royal wedding at St. George’s Chapel at Windsor Castle eight years ago, in a celebration attended by Queen Elizabeth, Prince Philip, the future King Charles, Prince William, Kate Middleton and many other members of the royal family.

The Queen bestowed the newlyweds with the royal titles of the Duke and Duchess of Sussex on their wedding day, which they retained after stepping back from their royal roles in the U.K. in 2020.

Meghan reminisced about their nuptials on their wedding anniversary, posting two carousels loaded with never-before-seen photos.

“Eight years ago today…” both sets of behind-the-scenes snaps were captioned.