Meghan Markle on April 23, 2025 in New York City.Credit : Craig Barritt/Getty

NEED TO KNOW

Meghan Markle just updated her Instagram profile picture for the first time since returning to social media last year
The website for the Duchess of Sussex’s lifestyle brand debuted a redesigned look on the same day
As ever’s website launched in 2025 with a photo of Meghan and her daughter, Princess Lilibet, on the homepage

Meghan Markle is doing a spring refresh online.

The Duchess of Sussex, 44, changed up her profile picture on Instagram for the first time since she returned to the platform in early 2025. On Monday, May 11, the black-and-white image of Meghan in a white dress was replaced with a new photo showing her lounging in a patterned armchair wearing blue slacks and a fitted white T-shirt.

The updated image appears to align closely with the polished, at-home aesthetic Meghan has been building around her lifestyle brand, As ever. In the new photo, the Duchess of Sussex lounges in a living room setting beside products from her line, including tea and shortbread cookies, while white flowers sit nearby on a side table — all nods to the homemaking and entertaining focus that has become central to her latest ventures.

The new profile pic came as her As ever website also got a new look. The website for the Duchess of Sussex’s lifestyle brand debuted a redesign, including new footage of Meghan with some of the products. The video that tops the homepage, and was also shared on Meghan’s Instagram page, shows her popping a raspberry in her mouth, putting together a basket of flowers, sitting on a kitchen counter, opening up a jar of fruit spread and placing a bookmark in a book.

Meghan Markle.meghan markle/instagram

“Welcome to the World of As ever,” read the caption on Instagram. “What began with fruit from Meghan’s garden, simmered into preserves in her home kitchen, has inspired our curated collections to bring surprise and delight to your everyday.”

Other new footage on the website shows Meghan drizzling honey on a dessert and walking through an orchard.

Meghan Markle’s previous Instagram photo.Meghan, Duchess of Sussex/Instagram

As ever’s website first launched in 2025 with a new photo of Meghan and her 4-year-old daughter, Princess Lilibet, on the homepage. The intimate image showed the pair walking hand-in-hand across a grassy field, with palm trees and the Pacific Ocean in the background.

Last year, Meghan shared a post on Instagram in which she thanked “the fellas” in her team for being “the best partners” on her journey with As ever, which included a photo with the founder of Made by Article, Ryan Sax.

“You have supported and believed in my creative vision since The Tig, and here we are all these years later creating magic in a different way. Thank you for being the best partners through thick and thin. My heart feels so full,” Meghan wrote in the caption, also dedicated to photographer Jake Rosenberg and makeup artist Daniel Martin.

Sax told PEOPLE last year about their working relationship, which dates back to 2014 with The Tig, her now-defunct lifestyle blog.

“We launched The Tig in May 2014 on Cinco de Mayo, and on the day that we launched the site, she showed up at our studio unannounced,” Sax said. “She had handwritten notes and a bottle of Tignanello, which is the one that inspired the name, for everyone on our team. She was showing her appreciation for the work that we had done on the project, and that doesn’t often happen in person like that with gifts. That was always something that stood out.”

Article also worked on Archewell, Sussex Royal and Travalyst with the Duke and Duchess of Sussex.

“While there are more people involved, we’ve been working hand in hand with Megan, as we always have on the creative, and I think it’s really great,” he said.