Meghan Markle was urged to stick to the “influencer” route after her latest trip to Jordan with Prince Harry. The Duchess of Sussex joined her husband on a number of engagements with a humanitarian undertone during two days in the Middle Eastern country.

Harry and Meghan met Jordanian leaders and senior health officials, engaged with WHO teams, visited frontline health and mental health programmes and met World Central Kitchen staff co-ordinating food relief for Gaza from Amman. But their visit was mostly savaged by critics, with some people calling it a “useless exercise”.

Now, a PR expert has said that the couple should “separate their lanes more clearly” and each follow their passion projects without interwining them and creating a “blurred narrative”.

Meghan Markle

Meghan Markle should stick to being an influencer, claims PR expert (Image: PA)

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Renae Smith, founder of PR and branding agency The Atticism, told the Daily Express: “If I were advising them, I would actually separate the lanes more clearly.

Harry continuing in humanitarian spaces makes sense.

“Meghan, at this point, does not feel aligned with that positioning anymore. She is clearly building a lifestyle and commercial brand.”

Ms Smith added that Harry should continue to hold the role of the humanitarian, while Meghan should stick to being an influencer.

harry and meghan markle getting down stairs

The Sussex couple spent two days in Jordan (Image: PA)

She said: “Stick to your lanes and allow each of them to thrive independently rather than trying to blend two very different brand identities into one blurred narrative.”

It comes as the WHO chief issued a statement on Harry and Meghan’s visit to Jordan, thanking them for their efforts.

In a post on X featuring pictures of the Sussex couple from the visit, Dr Tedros said he is “grateful” for their “generosity and compassion” and thanked them for bringing “attention to the need for sustained action”.