Prince William Delivers Emotional Speech That Brings Millions to Tears
Prince William has emphasized that technology and data-driven solutions could play a crucial role in preventing homelessness before it begins, rather than simply responding after people have already lost their homes.
The Prince of Wales shared his views during an appearance at London Tech Week on June 10 at Olympia London, marking his first attendance at the major annual technology event.

Addressing a packed audience, Prince William focused on one of the social issues he has championed for years: homelessness. According to the future King, early intervention is far more effective than dealing with the devastating consequences that follow once individuals or families have already fallen into housing insecurity.
He said:
“As we all know, in life prevention is better than the cure, and so with the data and the technology we can deploy, being able to keep people in their homes, their jobs, their communities, families, at school, that is inherently much better than if we then deal with problems once they become homeless.
“The damage that someone goes through to get to that place is inevitable, sometimes almost very, very difficult to bring them back in, so if we can stop all that pain, that damage getting done, and that surely is a much better way of doing that.”
According to Prince William, the hardships people experience before becoming homeless often leave lasting emotional and social scars that can be incredibly difficult to reverse. He believes identifying risks earlier and providing timely support could have a far greater impact on communities across the country.
His remarks came as Homewards, the homelessness initiative he launched, officially introduced a new project known as the Homelessness Data Lab. The nationwide collaboration aims to improve the use of data and technology to help prevent homelessness before crises escalate.
Prince William founded Homewards in 2022 as a five-year program designed to demonstrate that homelessness can be made rare, brief and non-recurring.
The initiative currently focuses on six locations across the United Kingdom: Lambeth, Bournemouth, Newport, Belfast, Aberdeen and Sheffield. Each community is developing tailored solutions for specific groups, including single mothers and young people leaving the care system.
The Homelessness Data Lab has secured support from several major companies, including Bloomberg, Vodafone Three and NatWest Group. These partners will work together to develop projects aimed at improving coordination among frontline services and strengthening support networks for people at risk.
Joining Prince William on stage was Zahra Bahrololoumi, Chief Executive of Salesforce UK and Ireland and an official supporter of Homewards.
She stressed that all information relating to individuals would be handled “appropriately and responsibly.”
Speaking about the project’s future plans, she said:
“The lab will now run a series of very short chart-focused experiments, tests, exploration around this data, because if we can make (homelessness) predictable, we can prevent it, so it’s really to understand the causes.
“There’s such a rich set of data, there’s years and years’ worth of anonymised data from people that have presented themselves as homeless that we can really explore and mine.”
According to Bahrololoumi, years of anonymized information collected from people who have experienced homelessness could help experts better understand the root causes of housing insecurity, ultimately making it possible to predict and prevent future cases.
By combining technology, data analysis and private-sector collaboration, Prince William’s initiative hopes to deliver long-term solutions to one of the United Kingdom’s most complex and persistent social challenges.