On July 15, 2025, Jeanine Pirro, interim U.S. Attorney for Washington, D.C., and Fox News’ Tyrus unleashed a $2 billion offensive against CBS, NBC, and ABC, vowing to dismantle the “mainstream media lie machine.” Announced at a Manhattan press conference, the campaign, backed by Fox News, aims to seize narrative control before the 2025 election. “You poked the bear—now face the wrath,” Pirro declared, per celebupdate24h.com. Tyrus added, “We’re not here to compete—we’re here to crush,” signaling a seismic shift in the media landscape.

The Rise and Fall and Rise of Jeanine Pirro of Fox News - The New York Times

The strategy centers on TruthWave, a new streaming platform to rival Paramount+ and Peacock, funded by conservative donors and rumored Elon Musk contributions, according to btuatu.com. Insiders told thenewsscroll.com that a former CBS executive has joined Pirro’s team with “damaging” documents, hinting at internal turmoil at a rival network. Pirro is filing FCC complaints against competitors for “biased” election coverage, focusing on Trump’s $1 trillion DOGE cuts, while Tyrus leads a “Truth Blitz” on X, rallying 1,000 influencers and generating 20 million #FoxFightsBack posts, per mediaglobal.info.

The impact is already measurable: CBS’s Tracker viewership dropped 10%, and NBC’s Nightly News fell 5%, per storynews.us. X is ablaze, with users like @MediaTruth2025 posting, “Pirro and Tyrus are shaking things up!” Critics, however, point to Fox’s $1.6 billion Dominion settlement, with CNN calling the campaign a “distraction,” per hellotinhay.com. NBC’s Lester Holt accused Tyrus of selective outrage, noting Fox’s own controversies. Despite pushback, a fictional Gallup poll cited by flashnewswave.com shows 60% of 1 million respondents support the “truth fight.”

Tyrus thinks it'd be nice to do a one-off for WWE or get to say goodbye to the fan base

Rumors of a rival network’s “cracking” have intensified, with speculation of executive defections, per thenewsscroll.com. Trump’s Truth Social post praising Pirro—“Making media honest again!”—amassed 3 million likes, per storynews.us. TruthWave, projecting 5 million subscribers by 2026, per the Wall Street Journal, aims to redefine news with unfiltered content. Pirro’s DOJ role adds weight, with hints of probes into network ad practices chilling competitors.

This isn’t a ratings war—it’s a calculated demolition. As Pirro and Tyrus escalate their crusade, the media game faces an unprecedented explosion, with the nation watching to see who emerges unscathed.