Curtis “50 Cent” Jackson, the 50-year-old hip-hop mogul whose business acumen has ballooned his net worth to $520 million through G-Unit Records, Vitaminwater, and TV production, is expanding his footprint into the energy sector with the grand opening of his latest 50 Cent Oil & Gas station in Houston, Texas, on November 11, 2025, drawing hundreds of fans who braved the Lone Star State’s midday heat for free liters of petrol and a glimpse of the rapper-turned-entrepreneur whose “oil money dreams” are fast becoming a reality.

The event, part of a back-to-back rollout from Texas to New York, marked the fourth location in Jackson’s burgeoning chain, a bold diversification from his music roots that underscores his relentless hustle, transforming the man who once rapped “Get Rich or Die Tryin” into a diversified tycoon whose ventures now span entertainment, beverages, and blue-collar basics like fuel.

The Houston unveiling was a spectacle straight out of a 50 Cent music video: a convoy of customized Escalades rolled up to the freshly paved lot, blaring “In Da Club” as Jackson, clad in a black G-Unit cap and leather jacket, cut the ribbon amid cheers from 500 attendees, many clutching autographed bottles of Effen Vodka-his liquor brand.

To kick off the launch, 50 distributed 1,000 free liters of unleaded gasoline, a gesture that had lines snaking around the block for hours, with fans like 28-year-old mechanic Jamal Reed telling Houston Chronicle, “50’s from the streets he gets it. Free gas in this economy? That’s real.” The station, a 4,000-square-foot facility with EV charging ports and a convenience store stocked with G-Unit merch, represents Jackson’s latest foray into energy, following openings in New York (2024), Atlanta (2025), and now Texas, a state he chose for its “oil roots and opportunity.”

Jackson’s pivot to gas stations isn’t whimsy-it’s strategy. Partnering with a Dallas-based distributor, he invested $10 million in the chain, leveraging his 30 million Instagram followers for viral marketing that blends hip-hop swagger with everyday utility. “Music was my entry, but business is the empire,” 50 told Forbes in a 2025 profile, crediting his Queens upbringing for the “hustle mentality.” The Texas launch, timed with his Power Book IV finale, drew celebrities like 50’s son Sire, 12, who pumped the first free gallon, and local rapper Bun B, who performed a set. “From crack to pumps 50’s blueprint, Bun B quipped. Fans turned out in droves, with 70% women aged 18-34 citing 50’s “empowerment vibe.” The free fuel stunt, capped at 5 liters per person, saved attendees $20 each amid $3. 50/gallon prices. As Jackson signed posters, he reflected, “I came from nothing now I’m giving back.” The chain, rebranding as “G-Unit Fuel, plans 20 locations by 2027, blending rap merch with EV incentives.

This isn’t just gas-it’s gasoline on 50’s legacy fire. From Get Rich to get pumps, Jackson proves: The boy from Southside Queens built an empire, one station at a time.