David Haye is reportedly preparing to take legal action against ITV for what he claims is ‘irreparable damage to his brand’ following his feud with Adam Thomas on I’m A Celebrity… South Africa. The former boxer, 45, has instructed his lawyers to send a formal letter to ITV, demanding a full investigation into the show’s editing process.

David was accused of ‘bullying’ winner Adam (pictured) during his time on the show which was filmed last year

David Haye Accused of ‘Bullying’ Adam Thomas

During the 2026 series, David was accused of bullying Adam Thomas, who later went on to win the show. Critics and viewers have slammed David for his remarks, including a controversial comment about women and his heated exchanges with Adam. Now, David is alleging that ITV deliberately edited the footage to make him appear as the ‘pantomime villain’ of the show.

The boxer is said to have instructed his lawyers to send a letter to ITV and he is demanding a full investigation into the show edit

A source close to David revealed: “He is furious about how the entire series was handled and feels like ITV has used him as a scapegoat.” The boxer is also seeking damages for lost earnings, which he claims could total up to £10 million.

Legal Battle Over Damaging Editing

David’s anger stems from what he calls a ‘propaganda campaign’ that misrepresented him to the public. He points to a specific moment on the show where his comment about Gemma Collins was edited in a way that made it seem worse than it was. He also cites other examples of editing techniques that, in his view, unfairly damaged his reputation.

The All Stars season has sparked controversy beyond David’s issues, with other contestants, including Jimmy Bullard, preparing legal action against ITV for what they believe was biased editing. But David’s fight seems to be the most intense, with his legal team already making moves to hold ITV accountable.

The Fallout from David’s Controversial Remarks

The show’s portrayal of David has raised questions about his behavior in the camp. In one memorable moment, David made a remark about women’s looks, saying, “She’s lovely, she’s got the personality of a proper ugly bird.” The comment, which was meant to be lighthearted banter, has led to accusations of sexism, further escalating the controversy surrounding David’s time on the show.

David has defended his comments, saying that he didn’t intend to offend anyone and that the comments were meant to be humorous. His girlfriend, Sian Osborne, later came to his defense, saying that people who were upset by his remarks were looking for reasons to be offended.

David Haye’s Brand in Jeopardy

David also believes that ITV’s editing has damaged his brand, leading to the collapse of a potential Netflix deal and a halt in several brand partnerships. With his lawyers now involved, David is determined to get justice for what he sees as an unfair portrayal of his character.