Did the Duchess of Sussex reach deep in her closet for her latest As ever promo?

Meghan Markle as ever, Meghan, Duchess of Sussex arrives at The Royal Variety Performance 2018

(Left) Meghan Markle in a photo shared by As ever on Feb. 4, 2026; (Right) Meghan Markle at the Royal Variety Performance in London on Nov. 19, 2018.Credit : As Ever Official/Instagram; Samir Hussein/WireImage

Meghan Markle’s latest look was an unexpected throwback from her royal wardrobe.

On Feb. 4, the Duchess of Sussex, 44, starred in a new image shared to the official Instagram account for her As ever brand in a post promoting the line’s Sweetheart Bundle collaboration with Compartés Chocolates.

Meghan held a bouquet of red balloons, which were tied at the end around a jar of As ever jam, in the new picture.

Meanwhile, her strapless navy dress may have looked familiar. The Duchess of Sussex previously wore the Roland Mouret dress with floral texture to the Royal Foundation Dinner in London in November 2018, an event she attended with Prince Harry, Prince William and Kate Middleton.

At the time, Prince Harry, 41, and Meghan were newly married and working royals, and she was expecting the couple’s first child, son Prince Archie, now 6.

A photo shared to social media by singer-songwriter Tom Walker (see below) showed that Meghan styled the number with her hair pulled back and her signature glowy makeup.

“I had the absolute honour of performing for and meeting The Duke and Duchess of Cambridge & The Duke and Duchess of Sussex for the annual @kensingtonroyal #RoyalFoundation dinner,” Walker wrote below four photos from the event, including him with William and Kate. “Thanks to the talen

The Duke and Duchess of Sussex later stepped back from their royal roles in the U.K. in 2020 and moved to Meghan’s home state of California, where their daughter, Princess Lilibet, now 4, was born in 2021.

Another picture of Meghan in the strapless Roland Mouret dress was shared on As ever’s Instagram page on Jan. 26, in a shot shared in black and white.

There, the Duchess of Sussex teased her Valentine’s Day plans in a post promoting the launch of As ever’s Valentine’s Day Collection featuring strawberry and raspberry-flavored fruit spreads.

She wore her hair just like she did for her dress’ first spin, but she added sunglasses and smiled with the balloon bouquet.

Meghan Markle Hints at Next Product Launch from Her As Ever Brand

Meghan Markle in a photo shared by As ever on Jan. 26, 2026.As Ever/Instagram

Meghan launched her As ever brand in March 2025 as a curated collection of shelf-stable food products including jams, teas, cookie mix and flower sprinkles. As ever has since expanded to include wines, candles, leather bookmark and chocolate collab with Compartés

Exclusively speaking to PEOPLE about her As ever venture last year, the Duchess of Sussex reflected on founding As ever and shaping its evolution.

“I see myself as an entrepreneur and a female founder, and if the brand ends up influential, then that’s great,” she said then.