When Lionel Messi signed with Inter Miami in 2023, the entire football world shifted on its axis. Overnight, the MLS transformed from a growing league into a global spectacle. Stadiums sold out, TV ratings skyrocketed, and merchandise sales broke every record. Many believed no player could ever rival Messi’s influence in America.

But now, former U.S. international and FOX Sports analyst Alexi Lalas has thrown gasoline on the fire of football debate. Speaking on his podcast, Lalas claimed there’s a new face on the horizon — one who could surpass Messi’s legacy as the league’s ultimate ambassador.

“That’s not something Messi has ever done,” Lalas said. “But this player has the charisma, the swagger, and the long-term commitment to MLS that could make him even bigger than Lionel in the eyes of American fans.”

While Lalas didn’t hold back, his comments immediately divided the football community. Some fans called it “blasphemy” to compare anyone to Messi — the man who just lifted Argentina to a World Cup title in Qatar. Others, however, argued that Messi’s influence might be temporary, tied to the twilight of his career, while the next superstar could build something lasting.

The question remains: who is this star Lalas believes will overshadow Messi? Some speculate it’s a young American talent ready to shoulder the burden of growing the sport domestically. Others think it could be a big-name international who isn’t just coming for a final paycheck, but to embed themselves in the culture of U.S. soccer for years to come.

Either way, one thing is certain: Messi may have started the fire, but the future of MLS will depend on who carries the torch after him. And if Alexi Lalas is right, Messi’s era as the league’s biggest ambassador may already be counting down.