50 Cent Turns Jim Jones’ Studio Blackout into Viral Roast: Candles, Branson Cognac, and Endless Trolls

G-Unit Mogul Leaks Footage, Drops Savage Jokes as Ongoing Beef Lights Up Social Media

In the latest chapter of one of hip-hop’s most enduring troll sagas, 50 Cent has once again seized the spotlight by mocking Jim Jones over a power outage at his Bronx-based IFC film studio. On January 15, the Queens entrepreneur and media mogul shared unreleased footage showing Jones and his podcast crew—Fabolous, Dave East, and Maino—operating in near-darkness during a supposed blackout. The clip, which quickly went viral, featured Jones and co-hosts relying on flashlights and phone lights to record episodes of their Let’s Rap About It podcast, turning a routine technical glitch into prime trolling material.

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Cam’ron & 50 Cent Gang Up On Jim Jones Amid ‘Heated’ Back & Forth …

50 Cent (left) and Cam’ron have piled on Jim Jones amid heated exchanges over heat, rent, and now power issues at the IFC studio. (Image: HipHopDX)

50 Cent wasted no time amplifying the chaos. He posted the video with captions dripping in shade, joking that Jones needed “candles” to keep the lights on—echoing earlier jabs from Cam’ron about Jones allegedly lacking heat and being behind on rent. “Yo Jim, somebody send candles! Lights out on the empire already?” one viral post read, blending humor with pointed digs at Jones’ ambitious media hub. The IFC building, promoted as a multi-purpose creative space for podcasts, music, fashion, and broadcasting, has become the unwitting punchline in this feud.

The trolling escalated when 50 dropped a branded skit promoting his Branson Cognac. In the clip, Fif is mid-commercial when the lights suddenly cut out. “What the fuck?! What happened with the lights, man?” he exclaims dramatically, turning the staged blackout into a direct jab at Jones’ real-life mishap. The skit fused classic rap beef with business savvy, reminding fans that 50 turns rivalries into revenue streams.

This isn’t isolated shade. The power outage roast builds on months of tension. Earlier in January 2026, Cam’ron accused Jones of financial woes, posting memes about “no heat” and rent disputes at the studio. 50 jumped in, leaking alleged landlord audio claiming thousands in back rent and even floating the idea of buying the building himself. Jones responded by touring the under-construction space on social media, calling the jabs “free promo” and flexing plans for a full media empire—including a potential bodega and barbershop.

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I’m seeing a lot of people side-eye 50 Cent over The Reckoning …

50 Cent’s trolling memes and posts often feature his signature savage humor, keeping him at the center of hip-hop drama. (Image: Facebook / Legendary Baggs Media)

Jones doubled down in the dark—literally. Viral clips show him filming responses with candles and flashlights, leaning into the blackout for comedic effect. “Not Jim Jones responding by doubling down in the dark with candles,” one X user captioned a clip, capturing the internet’s amusement. Jones has stayed mostly silent on direct clapbacks, instead focusing on construction progress and positive vibes heading into 2026.

The beef traces back to the G-Unit vs. Dipset era in the 2000s, reignited in 2025 over comments on 50’s Diddy docuseries Sean Combs: The Reckoning. Jones criticized 50’s involvement, prompting Fif to accuse him of various slights. Add in alliances—50 siding with Cam’ron—and the cycle of social media shots continues.

Fans are divided: some hail 50 as the ultimate troll king for turning mishaps into viral gold, while others call it petty. The outage footage has racked up millions of views, boosting both artists’ visibility—classic 50 strategy. As one X post summed up: “50 Cent is making money as a troll.”

No diss tracks yet, but in hip-hop, the lights may stay off for Jones’ studio, but the spotlight on this feud burns brighter than ever.

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Word to the wise don’t mess with 50 Cent 😂 ———— #50cent …